Briefly.co.zagathered that the longevity of a R10 store would also pose a challenge due to product inflation.
However, Managing Director Kevin Lennett is quick to point out that this isnt necessarily a set goal.
He said, We wont expand for the sake of reaching a number."
Ironically, economic downturns worked in their favour.
Lennett also revealed that the company has worked extensively on evolving its brand into a more trustworthy retailer.
We needed to move away from that image.
We introduced a quality control department where every product is tested."
The company still imports a large percentage of stock from China, as well as Turkey and Indonesia.
Lennett added that part of the companys success is their willingness to try new things.
Lennett explained that a prime example of this was when they piloted selling pet beds.
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Source: Briefly News
Claudio LengClaudio holds a Business/Commerce Diploma from the University of Cape Town.
He was a Human interest writer in Briefly News from 2018-2019.
Claudio wrote stories about ordinary South Africans and famous SA influencers and covered viral stories.
